Month: January 2021

Like for so many other things, 2020 was arguably not lipstick’s year. And while masks may become a nearly-permanent part of our wardrobe I, at least, have finally started working lip products back into my daily makeup routine. The lovely folks on TikTok are too, and Nyx Cosmetics Shine Loud High Shine Lip Color is one new launch they’re particularly amped about. 

Currently, the dual-sided lippie is blowing up because of the brand’s claim that the product’s color lasts for 16 hours without any transfer, despite its glossy finish. Influencers like Mikayla Nogueira and Stephanie Valentine (and yours truly, though influencer is a generous term here) have posted videos of themselves applying the lipstick, kissing their fingers, then waving them into the camera to prove the color stays put. As I ease back into wearing makeup on the reg, having a lip product that doesn’t require any touch-ups is a nice bonus. 

If you aren’t one to be swayed on longevity alone, the color payoff might be the thing to sell these to you. They’re available in 24 shades, ranging from your usual nudes, pinks, reds, and berries to surprisingly wearable navy and green. I’ve historically found that liquid lipsticks can get a bit messy, but the diamond-shaped reservoir tip applicator on this product makes it easy to both pile on color in the center of your lips and get into the corners with the pointy end of the brush. 

A long-lasting matte base, plus a super-glossy topcoat, sounds like a recipe for a horrible drying-yet-sticky sensation, but, luckily, these lipsticks provide neither. The first day I tried the product out, I genuinely forgot I was wearing it and put on my cloth face covering without removing it (a no-go, if you want your mask to be as effective as possible). 

Courtesy NYX
Of course, the one downside to a long-lasting lip product is that they last… for a long time. As you can see from my video, makeup-removing wipes alone don’t do the trick. Ultimately, the only thing that would get it off was the Then I Met You Living Cleansing Balm, plus a lot of elbow grease. But was all the effort worth it for lip color that lasts through five hours of Zoom calls and a bunch of really great selfies? Absolutely.
You can get the Nyx Cosmetics Shine Loud High Pigment Lip Color for $12 at Ulta Beauty. 
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Getting shampooed at the salon has always been one of our favorite rituals. There’s nothing quite like kicking back in a big chair, neck nestled in a specially curved sink as a stylist or assistant turns the usually mundane task of washing your hair into a mini massage you wish could go on forever. And now, getting shampooed at the salon won’t just feel good sensorily. With a new L’Oréal innovation called the Water Saver, you can feel good environmentally, too.

The L’Oréal Water Saver is a breakthrough device that will allow salons to take a more sustainable approach to styling by upgrading the traditional shampoo, conditioning, and treatment experience in a water-conserving way that promises to make a major impact.
“We met this company out in Switzerland called Gjosa, an environmental tech startup, and they have this really cool technology, which takes a water droplet and makes it 10 times smaller,” Guive Balooch, head of the L’Oréal Technology Incubator, tells Allure. And amazingly, even though the amount of water is significantly reduced, your head won’t be able to tell. Unlike low-flow systems, the pressure feels the same. “You have no difference in the sensation, but you use 80 percent less water.”

While L’Oréal is planning to eventually bring this technology directly to consumers, it made the most sense to start with salons. “If you look at salons today, on average, have three to five back bars and they’re constantly water — constantly,” Balooch says.

The Water Saver’s name is an understatement, however, because it does so much more than save water. The special showerhead emits micronized L’Oréal and Kerastase hair-care formulas directly through the water stream, allowing for better absorption and faster rinsing.

Courtesy of brand […]